This post explores the importance of Information Architecture (IA) for optimizing website SEO. It highlights how a well-planned structure facilitates navigation and indexing by search engines, proposing a clear hierarchy for content. It presents advantages such as improving user experience and increasing organic traffic. In addition, it discusses unique features of IA, including the use of categories, tags and sitemaps, which together create a more efficient digital ecosystem aligned with marketing strategies. The combination of AI and SEO is essential for online success, boosting visibility and engagement.